The fruit jelly market is growing, both for the wellness and health-food segment, as they could be enriched with nutritional supplements such as vitamins or essential oils. The trend for sweets with enriched ingredients or functional characteristics has been increasing in significance around the world too. Consumer demand for vegan products has also a strong influence on the confectionery market. Confectionery in which pectin is used as a plant-based gelling agent with colouring foodstuffs and natural sweeteners, which are also sustainable, is particularly popular. Dried fruits also fit in with the global trend for healthier foods and the demand for natural snacks. Using multifunctional fru
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