Meat our latest innovation for Vegans!

The demand for plant based alternatives to animal protein is growing at an exponential rate, and the developing market is continually looking to improve the realism of the meat alternatives.

With this in mind we set out to trial our Apple Extract (HERBAROM) exclusively manufactured by Herbafood, part of the Herbstreith & Fox Food Group.

We trialled two variants of our Herbarom, AF12 and AF24-SR, we found:

Herbarom AF12 - greater flavour impact, improved sweetening and improved Maillard reaction.
Herbarom AF24-SR - High impact on colour, less flavour impact.

In application we trialled the use of Herbarom alone and its impact on colour, this is what we found:

We then looked into adding Herbarom in combination with beetroot juice to achieve a more red meat like appearance.

In Summary:

Herbarom is a clean label ingredient perfect for the vegan market, labelled as "Apple Extract" or "Coloured by Apples"
Heat stable product, even stable against frying
pH Stable (range 2-7)
Naturally covering the grey colour associated with plant proteins
Improved flavour profile
Improved browning (Maillard)
suitable for all meat alternative formats (patties, schnitzel, strips, nuggets, ragout, balls, sausages)